Quinn Nichols
Chief Marketing Officer
LEADER. CREATOR. TECH-FORWARD CHIEF MARKETER.
My vast experience in marketing and brand development has resulted in over 15 years of diverse leadership and strategic expertise. From large corporations to tech start-ups, I have worked for companies across many industries, including SAAS, real estate, higher education, agriculture, website, and design agencies, and IT organizations. My career path and experience led me to executive marketing roles, where I have directed the revitalization of brands, the development of teams, the implementation of new marketing technologies, the enhancement of product offerings, and the creation of robust digital marketing strategies.
Choose a leader that will take your company to the next level.
I certainly will!
TOP SKILLS
Executive Leadership
I believe in developing strong, synergetic marketing teams. Whether mentoring staff or empowering them, I enjoy leading, inspiring, and learning from each other. As an executive, I know the importance of forming meaningful relationships; this is why I partner closely with both my c-suite peers and my team.
Marketing Strategy
Utilizing consumer behavioral theories in conjunction with business analysis, branding, audiences segmentation, and demographics provides actionable insight for multi-pronged growth marketing efforts that influence purchasing decisions and perceptions. From paid media to working with the press, I develop cohesive strategies.
PR & Brand Strategy
Thoughtfully shaping your company’s holistic brand perception, product line, and positioning within the marketplace is key to achieving strategic business objectives – that’s why I love to weave beautiful brand tapestries! Acting as the brand lens I ensure all external facing content tells the ideal brand story.
Business Development
Marketing is everywhere. Getting started, getting noticed, standing out, and attracting new customers can be a challenge. I help new and established businesses rise above the noise by deploying innovative, carefully curated strategies designed to build stronger customer relationships, expand into new markets, and accelerate growth.
Content Strategy
The stories we tell ourselves and others are undeniably powerful. From internal communications to blogs, board presentations, dialog development, press releases, graphic design, email campaigns, curriculum development, and speech writing – I believe that consistent messaging, relevancy, and timing is the cat’s pajamas!
Change Management
Technology is ubiquitous – UI/UX innovations are constantly evolving. With every tech change, business change, or merger, there is a correlating impact to consumers, clients, and staff, which can make or break the return on investment. Luckily, I’m a certified change practitioner and enjoy helping people successfully navigate change!
Marketing Cloud Implementation & Journey Marketing
Being tech savvy is a must for today’s marketers. I love leaning into new technologies and techniques! I’ve led Salesforce Marketing Cloud and journey marketing implementations. Technologies like Marketing Cloud work to uplift marketing efforts by enabling the ability to accurately target market consumers, customize content, segment audience types, and automate content – all while tying consumer interactions back to the CRM. Journey marketing is about walking in your consumers shoes, understanding their needs and automating content sequences and CTA’s to keep the consumer moving along the desired purchasing or educational path. Since launch, surveys reflected a 94% consumer satisfaction rate with company communications and a 55% average open rate.
Salesforce CRM & Data Driven Strategies
As a marketer, how you leverage consumer data and interactions with a company is invaluable for identifying opportunities, consumer needs, trends and behaviors. From reporting to custom dashboards, knowing how to utilize Salesforce CRM has helped propel my brand, targeted marketing, and consumer engagement efforts to a whole new level! As a marketer I’m all about the ROI. Which is why articulating data collection needs and business strategies to my CEO, has paid off in spades.
Change Management Practices For Tech Transformation
While working at Washington University in St. Louis, MO I functioned as a lead marketer and change practitioner for a large-scale ERP implementation. I worked closely with executive leadership to develop the business case, organizational structure and seed funding for the initiative, and attended Notre Dame for my ProSci Change Practitioner certification. Change management methodologies focus on the people side of change and the residual change impacts as it relates to technology change or major mergers – with the intent of securing ROI though adoption, utilization and proficiency. The certification has proven to be an invaluable tool in my repertoire.
PROFESSIONAL EXPERIENCE
Years Experience
Years of Leadership
Years in Tech
Cups of Coffee
Chief Marketing Officer | Managing Partner
Leveraged expertise to start-up and professionalize a marketing consulting company through the creative execution of business development strategies, executive leadership, strategic marketing, brand development, and CMO advisory services.
- Provided CMO advisory services, conducting end-to-end evaluations, and developing highly successful marketing strategies for agency clients.
- Responsible for leading marketing teams and energizing marketing efforts through the development of multichannel strategies that increased market position, targeted opportunities within the market, and supported business goals.
- Led sophisticated re-branding efforts to enhance websites and the digital presence for several companies, in one example resulting in a 480% increase in web traffic over nine months, dramatically boosting brand exposure.
- Created detailed marketing plans that increased engagement across mediums and reinforced business initiatives.
- Authored hundreds of journalistic publications, leading content creation and brand storytelling for a nationwide brand and private companies.
- Spearheaded product and service repositioning efforts, differentiating agency clients within the marketplace.
- Oversaw and created sophisticated, targeted paid marketing and media campaigns across various platforms, including Meta Ads, LinkedIn Ads, and Google Business, increasing exposure and strengthening market positioning and sales.
- Led client teams and oversaw the content creation for organic media strategies, doubling followers in six months or less.
- Advised and executed email campaigns, resulting in open rate increases from 21.35% to 57.46% and clicks rates from 1.92% to 6.88%.
- Applied consumer behavioral theories, utilized data, implemented marketing technologies, utilized sales trends, and market insight to lead the creation of strategies that increased engagement and value perception in relation to B2B and B2C audiences.
- Developed extensive executive relationships and networks across various industry verticals, working cross-functionally with clients, vendors, and project teams, managing budgets, teams, timelines, and deliverables, resulting in rapid year-over-year growth.
Vice President of Marketing and Communcations
Head of marketing, communications, and brand for a real estate technology start-up company.
- Responsible for executive leadership of all strategic marketing, public relations, communications, product positioning, and brand efforts.
- Led, mentored, and grew the marketing organization, including recruiting and developing the marketing and design teams.
- Partnered cross-functionally to create board, VC, and executive sales presentations.
- Established product line positioning for eight technology solutions and led the creation of demand-generation strategies using data combined with customer insight and consumer needs.
- Defined the communications, marketing and product launch strategy, increasing customer satisfaction and product awareness.
- Led the development of product marketing campaigns and targeted email marketing, resulting in a 13.81% open rate increase.
- Responsible for propagating business processes for marketing, sales, client journeys, business growth, and market launch sequences, often applying change management practices, resulting in increased adoption, expansion, and product utilization.
- Owned the development of a new digital presence, resulting in 25,000+ publication views within the first three months.
- Advised the CEO and cross-functional leaders on strategic marketing, consumer behavioral theories, sales positioning, business growth opportunities, digital marketing tactics, and public relations philosophies.
- Cultivated and managed client relations, industry relations, and vendor relations.
- Served as the primary media contact for inquiries, interviews, and press junkets.
Head of Marketing and Communication
Executive marketer, public relations, and brand strategist for a top Multiple Listing Service (MLS).
- Responsible for leading the marketing organization, brand development, and all growth marketing efforts.
- Analyzed the organization’s marketing and communications assets and provided an actionable improvement plan.
- Built the marketing organization from the ground up, including recruiting, hiring, and developing an entire team.
- Partnered closely with the CEO to develop robust growth marketing, expansion, and business strategies.
- Led all brand development efforts, including overhauling the company website and the creation of expansion assets.
- Administration and implementation of Salesforce Marketing Cloud, professionalizing and streamlining communications, resulting in clinical surveys indicating increased customer satisfaction levels from 76% to 94% within one year.
- Implemented journey marketing – including the content sequence for a 30-day member onboarding series, resulting in 100% of post-survey participants saying the educational journey benefited their success.
- Created business growth strategies, including expansion marketing, merger proposals, audience identification, segmentation, and the development of new shareholder communication channels to increase awareness and support.
- Responsible for the strategy and ideation for promotional campaigns and partnerships with key technology vendors.
- Oversaw and authored the creation of all sales and marketing materials, acting as the brand lens for the company.
- Orchestrated and influenced strategic product line pivots, product launches, and adoption strategies.
- Authored board presentations, press releases, blog articles, and industry campaigns.
- Nurtured and developed strong industry relations with many vendors, competitors, and key influencers.
- Actively participated in many real estate organizations, attended top events to network with peers and business partners, and spoke at national industry conferences.
Change Manager | Marketing & Communications
Marketer, change manager, and communications strategist for a $3B, world-renown university.
- Led strategic marketing, change management, and communications operations.
- Created the change management strategic approach and collateral materials for an $80M ERP university-wide implementation, a transformational business change impacting over 25,000 people.
- Composed executive board presentations for seed and program funding, resulting in funding approval.
- Partnered cross-functionally on vendor evaluation, product selection, and RFP process.
- Authored news articles, blogs, speeches, and leadership talking points.
- Advised and interviewed executive university leadership and key stakeholders on the people side of change.
- Mentored junior-level staff on digital storytelling, journalism, and marketing concepts.
- Attended Notre Dame University to earn a Prosci certificate in change management.
Marketing and Communications
Managed global communications for one of the world’s leading agricultural technology companies.
- Developed global awareness campaigns and advocacy programs for the CISO. Collaborated with Information Security peers from other prominent businesses such as Boeing, Lockheed Martin, Nestle, and more.
- Led creative strategy development, re-branding, marketing, and communications, including the creation of executive-level presentations and several website redesigns.
- Co-managed departmental budget for an estimated $1.5M in departmental chargebacks, resulting in over $800K in savings.
- Responsible for organizational development tasks, rewards and recognition, and mentorship.
A problem solving chief marketer with all the right experience.
BrandS & Web Projects
Website Design & Technology
Journalism & PRESS
RECOMMENDATIONS
Energetic, creative, inquisitive, and engaged are just a few of the words that come to mind when I think about Quinn. She served as a great mentor/leader for our marketing team while working with internal and external resources to rebuild the MARIS MLS brand. Her ability to move from strategic goals through concept to content kept our entire team energized.
I first worked with Quinn at MARIS. Quinn is a fearless leader. When making strategic decisions, Quinn is driven by data and has a long-term perspective. She’s not afraid to challenge the “norm” if there’s room for improvement or better processes. Quinn has always demonstrated how much she values her team by being open to my ideas and expressing genuine interest in my professional growth. That is why I did not hesitate when I she offered me the chance to work for her again at Remine. Few people have had the opportunity to report to a leader who is also a mentor and a friend, as Quinn has become for me over the last couple of years.
Quinn’s leadership skills are second only to her vision and ability to execute the said vision. She seamlessly interweaves her project and change management skills with her creative acumen. On top of all that, she’s friendly, easy to work with, and somehow at the same time, tenacious; she will not ever let a project go half-done and will do anything to ensure success and push for the highest quality possible. I highly recommend her.
Quinn Nichols has been a key part of my marketing team over the past few years. She has absolutely helped my business grow, strategically enhanced my brand’s awareness across the major Social Media platforms, and beautifully curated the look, feel, and vibe of my business website. She is insightful in her work and an absolute pleasure to work with.
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